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M2M Bulk SMS is part of the M2M Data Connect group which is an MVNO and specializes in M2M IoT Mobile Data connectivity. M2M Bulk SMS works in the taxi industry and the private sector in the UK, the EU and beyond.


As a company we have over 30 years’ experience in the communications market. We can support any type of M2M application. We provide the tools to enable our customers to communicate to their customers the most cost efficient and highest delivery rates available for Bulk SMS.


M2M Bulk SMS have custom built Global SMS Text Platform, with every single SMS module required and are leading the way in enabling platforms to connect via our existing global SMS network by using tailored routes to ensure the delivery rates are the highest and most cost effective.


In the UK we have a direct connection with BT, plus 8 of the largest Global SMS carriers in the market so our messages use a direct route not a ‘grey’ or ‘offshore’ routes, this means SMS have over 99.99 delivery rate.


M2M Bulk SMS Features & Benefits

  • Fully GDPR Compliant
  • Unlimited Sender ID
  • Unlimited ‘Keywords’
  • SMS Mobile Pay Module
  • Facebook/ WhatsApp Integration
  • Autoresponders
  • Mobile Coupon Builder
  • QR Code builder
  • Q&A Bots
  • Bulk Scheduling


  • Recurring messaging
  • 2 Way Chat
  • MMS/ Picture Messaging
  • Sub Accounts
  • Contests
  • Birthday SMS wishes
  • Website sign up widgets
  • Reviews
  • Polls
  • Appointment reminders


  • Built in Link shortening & tracking.
  • Local Numbers
  • Email Alerts
  • Broadcast Messaging
  • Voicemail/ Call Forwarding
  • Email integration
  • SMS to Email and vise-versa
  • Name and email capture
  • SMS Punch card loyalty scheme
  • Double opt in
  • Dedicated Short Codes



Why should I use Bulk SMS my text sims are working ok for now?



Text Messages has been a constant pain to all taxi operators for years and with the networks clamping down heavily on the taxi industry when ‘fair usage’ is exceeded or abused it causes real issues so we have a solution that can resolve all these issues overnight. As we all know standard text sims do not cut it when things get busy sending out SMS notifications etc, so if you want to do a marketing campaign to your customers you run a high risk they will be shut down and a the delivery rate will be low. Over the last 12 months the demand for Bulk SMS has increased as it is the most effective form of communication.



10 Key reasons on why you should be using M2M Bulk SMS


  • Instant delivery to your customer base; SMS are delivered in a matter of seconds, so your marketing message will reach your target audience almost immediately upon being sent. Plus with over 95% of messages read within 3 minutes of being received, you will see results immediately.
  • Bespoke Sender ID; You are sending a message direct to your customer from your company so it’s very personal. These days our mobile phones are almost always within our arm’s reach hence the reason the open rate is very high so grab their attention when it matters!
  • Cost effective; SMS are much more cost effective than ‘flyers’ where you pay for printing then delivery but sending bulk sms is a fraction of the cost. Most operators have a preconceived idea that bulk sms does not provide good value but once you have used this you will soon change your mind.
  • Engage with your base; Plan your campaign in advance alongside local events, holidays, specific interests, send out voucher codes, birthday sms wishes, run polls and competitions to increase the engagement and online awareness of your brand.
  • Keep things simple; You would be surprised what you can squeeze into 160 characters, build a QR code or a mobile coupon, use the short link tool to minimize characters, keep the message short and sweet then add a call to action!
  • Integration: Whether it be text back messages, payment requests or marketing campaigns with our Zapier integration we can work alongside any platform to ensure the SMS are delivered. So forgetting to top up your PAYG text sims, worrying about a campaign delivery or been cut of by your network is history, using API keys we can integrate with Autocab to deliver your messages on time every time!
  • SMS Payment Module: This is an additional feature of the platform and allows you to send a secure payment request to customers and drivers. The operator holds the merchant account and receives all payments.
  • Repeat Payment Module: Collecting driver rents will soon be history! This module allows you to send an automated payment request to your drivers 24/7. Set the day/time for the repeating payment request to enable you to focus on your business.
  • Monitor your campaigns; See a detailed report of all campaigns, open rates, failed delivery, unsubscribed accounts! Monitor keyword activities to help you improve your next campaign.
  • Reliability: The truth is that with open rates averaging 20% email marketing is over and its no wonder! Always remember M2M Bulk SMS will always deliver (unless the number is out of service!!)



Success story;

Crossley’s Private Hire-Halifax


Crossley’s is one of Halifax’s longest established and best-known private hire taxi company. For over 30 years Crossley’s has operated a fleet 24 hours a day, 365 days a year. The front door has never closed, and the phone lines have never been unmanned. When you phone for a Taxi the booking details are dispatched automatically to the nearest vehicle to you for faster service. They have been an M2M Customer for many years and we have seen the dedication of the company which has resulted in their growth to become the towns biggest company.


Rukhsana Siddique, director of Crossleys PH said, "We were launching our mobile app and had to get this out to our customers and wasn’t sure how to do this? We had a call with Richard who explained the benefits of using M2M Bulk SMS opposed to a standard sim card text campaign through Ghost. To be honest at the beginning we weren’t sure if this was the right way to go but after discussion in detail what we required it soon fell into place.”


“Richard’s advice wasn’t to do a mass campaign but a selective one which allowed us to target specific customers who hadn’t used us within a certain time frame, we provided apps links and offer codes, we discussed dates and times to go out and left the rest to M2M”


“The cost of the campaign was fraction of what we used to spend on printing flyers and having them delivered, we got the message to our customer base and the downloads started to come in, through this our app bookings are up considerably from last month and we will continue to use this tool”


CEO & Founder of M2M Bulk SMS, Richard Clayton said, “its always a pleasure working with Crossleys, they are always looking to use technology to improve their business and ultimately the customer experience which results in more business. They were more than happy with the results, even more surprised it went so well. We know how powerful this tool is and have seen the results first-hand but feel the Taxi market is really missing a trick. If you want to increase your business, then talk to us about Bulk SMS.


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