Unlock the full potential of your dispatch system.
Ten integrated products. One connected platform. AI booking, voice-AI calls, automation, marketing and intelligence. All running alongside your Autocab dispatch.
Your dispatch was built to handle bookings. We built everything else.
OptiCab is the unified platform that runs around your Autocab dispatch, capturing customers wherever they reach out, automating the workflows your operators repeat a hundred times a day, building the brand your fleet runs under, and turning every booking into insight. Ten integrated products. One connected system.
Four outcomes. One platform.
Every product in OptiCab maps to one of four fleet outcomes, so you always know what each tool is doing for your business.
Capture more bookings
AI booking agents on WhatsApp, Instagram, Messenger and your website, plus voice-AI handling every inbound call. Customers reach you where they already are, around the clock.
Run a leaner office
50+ live dispatch automations, voice-AI for outbound callbacks, and mobile-first tools give operators back the hours they used to lose to repetitive admin.
Grow your brand
Automated review campaigns, conditional email engines, and social tools build a brand your customers come back to, and recommend.
Make smarter decisions
Predictive intelligence, demand forecasting and rich analytics turn every booking, call and shift into insight that keeps you ahead of demand.
Here's a real day at a fleet running OptiCab.
Two different bookings. Two different problems automatically solved. This is what the unified platform looks like in motion: products working in sequence, no operator input required.
The airport save
Sarah books an airport collection but forgets her flight number. OptiCab chases it down without your team lifting a finger.
Sarah books via the app
Airport collection tomorrow. She doesn't add her flight number, so your driver won't know when she's landing.
Missing field spotted, Bot Booker fires
The rules engine catches the gap the moment the booking lands. It triggers Bot Booker to chase Sarah automatically.
WhatsApps Sarah with no reply
"Hi Sarah! Quick question. what flight are you on tomorrow?" Sarah's busy. 30 minutes pass. Escalation flagged.
Calls Sarah, gets the flight number
Friendly AI voice. "Hi Sarah, could I grab your flight number?" Booking updates instantly with BA 0235. Flight tracking switches on.
Driver's waiting when Sarah lands
Flight tracking meant the driver arrived before touchdown. No missed pickup. Sarah walks out, her taxi is right there.
Trip ends, 5-star review fires
Driver arrived early. The system knows this was a great experience. Review Rocket sends the SMS, direct link to Google.
~10 min saved. 5-star review banked. Zero operator input.
1 missing flight chased. 1 WhatsApp sent. 1 escalation call. Booking auto-updated. 1 review captured. All while the operator made a cup of tea.
The 8-min apology
Driver hits traffic. 8 minutes late on a wedding pickup. OptiCab turns disaster into 5 stars.
Pre-booked wedding pickup, 14:00 sharp
Customer Mrs Hadley. VIP-tagged. 4-hour booking, executive saloon. Driver tracking 14:00 ETA. Everything looks fine.
Traffic jam. Driver now 8 minutes late.
Live GPS spots the delay before the driver even notices. Wedding pickups have zero tolerance for late arrivals.
VIP + late + wedding tag = priority recovery
Most fleets find out when the customer rings up screaming. OptiCab fires the recovery before the customer knows there's a problem.
Calls Mrs Hadley before she notices
"Hi Mrs Hadley, your driver hit traffic, he'll be with you at 14:08. So sorry, he's literally three streets away." Polite. Proactive. Disarms the complaint.
Goodwill voucher fires automatically
10% off her next booking, branded email, personalised. By the time the driver arrives, Mrs Hadley feels valued, not angry.
Trip ends, 5 stars come back
"The driver was so apologetic and they even sent me a discount. Brilliant service." A 1-star nightmare becomes free public proof of how well your fleet handles problems.
Complaint prevented. £240 wedding hire retained. Reputation intact.
A bad fleet loses the customer forever. An OptiCab fleet turns it into a 5-star case study. Every minute late is logged, every recovery tracked.
Not a separate tab. Native integration.
OptiCab doesn't sit alongside your Autocab. It lives inside it. Every feature appears directly in the UI your operators already know. Zero context switching. Zero retraining. Operators see OptiCab automations as a natural extension of Autocab itself.
Dispatch with OptiCab automations live and integrated: zone wait times, theme toggle, real-time job notifications, driver documents, and the driver earnings sidebar. All native to the UI.
Inside the New Booking screen: OptiCab adds What3Words pickup pin integration, Instant SMS & WhatsApp Messaging, Custom Buttons, and Booked By capture. All flowing naturally inside the existing form.
Every product. One unified interface.
OptiCab installs directly into Autocab 365, and your team gets a single, beautifully designed control centre for every fleet automation tool you'll ever need.
Every automation, tracked and tunable.
OptiCab logs every SMS sent, every review captured, every job rejected, and every pound recovered. Operators see exactly what's working. and what to lean on next. in a single Analytics dashboard.
Tune every workflow to your fleet's reality.
Every automation in OptiCab is fully configurable to how your fleet actually works. Toggle features on per-user, set scenario-level rules, and tune triggers down to the zone, vehicle type, or time of day. No more compromises. just rules that match exactly how you operate.
No developer time. No long projects.
One-click connections to Microsoft 365, Gmail, and the tools your fleet already uses. Emails go out from your own domain. never a generic no-reply. Setup takes minutes, and your branded customer communications start flowing the moment you connect.
A complete platform. No bolt-ons.
Every product designed to work alongside every other product. No data silos, no separate logins, no integration costs.
Automations
A live dispatch automation engine running 50+ tailored workflows in the background of your operation.
Intelligence
Predictive demand forecasting, weather and event signals, and smart scenarios that learn from your fleet.
Call Captain
AI-powered voice agent handling inbound and outbound calls. Bookings, ETAs, callbacks and account queries.
Bot Booker
AI booking on WhatsApp, Instagram, Messenger and your website. One bot, every channel.
Booking Boost
QR-code venue bookings for pubs, hotels and restaurants, driving inbound revenue you couldn't otherwise reach.
Review Rocket
Automated post-trip review campaigns with smart routing that drives 5-star Google reviews while filtering negatives privately.
Email Engine
Conditional event-driven branded emails: booking confirmations, cancellations, lost earnings reports and more.
Social Spark
Social media planning, AI-generated content, and one-click publishing across every platform.
Mobile Dispatch
A fully responsive mobile dispatch view so managers can run the office from anywhere.
Analytics
Customer lifecycle, driver positioning and complete fleet KPIs in one polished dashboard.
Designed for fleets. Built on Autocab.
Built specifically for Autocab 365
Deep integration via Ghost API and webhooks. not a generic plugin. We understand Autocab inside-out and design every feature around how operators actually use it.
Live in 24–48 hours
No developer time required from your team. We handle the full deployment. Autocab integration, branded SMS setup, feature tuning, and operator training.
One platform replaces 5+ tools
Stop paying for separate booking bots, review platforms, SMS gateways, email tools and social schedulers. OptiCab does it all, and they talk to each other.
New capability every month
Continuous monthly releases included in your plan. No upgrade fees, no version lock-in, no surprises. The platform grows with your fleet.
Built by people who understand the day-to-day of running a fleet.
OptiCab was born from operator frustration. the gap between what dispatch software does and everything else a fleet needs to run profitably. We started with a handful of automations, listened relentlessly to the operators using them, and built outwards from there.
Today OptiCab is a complete platform used by fleets from 10 to 2,000+ vehicles across the UK. Every product is designed to plug seamlessly into Autocab 365 and ship monthly improvements at no extra cost. We work with our customers, not at them. and we'd love to do the same for yours.
Free consultation + bespoke automations built before you commit.
Enquire before 15 August 2026 and we'll provide a free consultation plus build your fleet-specific automations ahead of go-live, completely free of charge. We'll take the time to understand your operation, design a tailored automation suite around your actual workflow, and have it ready and waiting before you commit to a single penny.
Ready to unlock the full potential of your dispatch?
Join the fleets using OptiCab to capture more bookings, run leaner offices, and grow their brand. every day, automatically.